Transforming insights into strategy through analytics, storytelling, and product thinking
I built this portfolio to showcase my data storytelling, product thinking, and analytics strategy skills. Using fully synthetic data, I created a mock wellness technology brand called Vital Metrics — a connected ecosystem featuring a smart scale, wellness ring, and companion app.
This project demonstrates my ability to translate data into actionable business narratives through end-to-end analytical design. Within this portfolio, you’ll find:
📊 Six interactive dashboards highlighting user behavior, retention, product engagement, and performance metrics
🐍 Python scripts demonstrating data manipulation, transformation, and insight generation
🧠 Executive insight deck modeled after a real-world client presentation, emphasizing storytelling, clarity, and strategic recommendations
🧩 Case study deck outlining research frameworks, analysis design, and experimentation logic
🔒 Private work section tailored for specific companies, showcasing adaptability and confidentiality
Together, these projects reflect how I approach analytics as a data-driven product leader — connecting insights to business strategy through thoughtful design, clear communication, and measurable impact.
I’m a data product manager and analytics leader passionate about transforming complex data into clear, strategic narratives. At NielsenIQ, I lead analytics products for Fortune 500 CPG brands, driving smarter decisions through experimentation frameworks, AI automation, and user-centric dashboards. My work bridges analytics, psychology, and product strategy — ensuring every insight drives impact.
Each dashboard was built entirely from scratch using synthetic data to demonstrate how I connect business questions to insights — the same way a product manager translates analytics into action.
| # | Dashboard | Business Question | Key Insights | Link |
|---|---|---|---|---|
| 1 | SaaS User Adoption | How are users engaging across plans, regions, and devices? | 88% enterprise retention, free-to-paid opportunity. | View → |
| 2 | Voice of User (NPS) | What drives customer satisfaction and detractor feedback? | NPS improved 42→58; pricing concerns in detractors. | View → |
| 3 | GTM Readiness | Are we ready to launch? What blockers exist? | Cross-functional gaps reduced 28%; QA readiness up 15%. | View → |
| 4 | A/B Test Results | Which experiments should we ship or iterate? | Variant B improved CTR 9% (p=0.02); ship recommended. | View → |
| 5 | Product Conversation | What topics dominate user feedback and sentiment? | Positive trend in “energy” features; support cited as key factor. | View → |
| 6 | Category Performance | Which categories drive revenue and margin growth? | CPG + wellness up 11% YoY; margin optimized 6.4 pts. | View → |
Below are Python-based analytics scripts demonstrating my approach to experimentation, data transformation, and KPI automation — all built from scratch using synthetic datasets to model real-world SaaS and product scenarios.
| File | Description | Preview | Download |
|---|---|---|---|
| cohort_analysis.py | Performs cohort-based retention, churn, and lifetime value analysis for SaaS user data. | Preview on GitHub → | Download |
| ab_test_framework.py | Framework for running two-proportion z-tests and computing confidence intervals for experiments. | Preview on GitHub → | Download |
| metrics_pipeline.py | ETL pipeline for cleaning, transforming, and calculating KPIs across business categories. | Preview on GitHub → | Download |
All code samples are synthetic and created to demonstrate my analytics engineering and product experimentation skills.
Executive-ready narratives built from my dashboards, showing how analytics evolve into product decisions and strategy.
Confidential, password-protected portfolio materials showcasing executive-level strategy, analytics, and product storytelling. Access available upon request for select hiring partners and collaborators.
| Type | Description | Stage | Year |
|---|---|---|---|
| Utility & Design Patents | Two innovative product concepts currently under review. | Provisional Filed — In Review | 2025 |
| Publication | Psychology-based nonfiction work on growth and resilience. | Manuscript in Progress | 2025 |
Python • SQL • R • Power BI • Tableau • Excel • AWS • Azure • Salesforce • Jira • Git/GitHub • HTML • JavaScript
Segmentation • Regression • Cohort Analysis • Retention Modeling • A/B Testing • Funnel Analysis • KPI Frameworks