As a data-driven, product-oriented strategist, I thrive on transforming complex, everyday interactions into seamless, human-centered experiences. At Instacart, I’d bring my expertise in experimentation, behavioral analytics, and experience design to enhance the way millions shop, plan, and connect through food.
I specialize in bridging consumer delight with measurable business growth—leading cross-functional teams to deliver high-impact, high-velocity product outcomes. My background spans marketplace dynamics, personalization systems, and multi-stakeholder optimization across consumer and retail touchpoints.
Increase in purchase completion rate through funnel optimization and UX clarity testing.
Improved customer retention via predictive re-ordering and lifecycle messaging programs.
Efficiency gains in A/B testing frameworks for feature rollout and experiment velocity.
Concept: A predictive meal-planning and re-order module that learns household preferences over time, automating weekly grocery lists and highlighting healthy substitutions directly in-cart.
By combining Instacart’s transactional data with AI-driven food intelligence, Pantry Path transforms Instacart from a convenience utility into a trusted household companion — helping families eat better, waste less, and shop smarter.
Increase weekly repeat orders by 25% through predictive reordering and personalization.
Strengthen Instacart’s positioning as an everyday wellness and sustainability brand.
Extend across Storefront Pro for partner growth and loyalty integration opportunities.
I see Instacart as more than a grocery platform—it’s a cultural infrastructure for how we share love through food. My experience in system-level product thinking, coupled with my commitment to empathy-driven innovation, aligns directly with Instacart’s mission and growth roadmap.