Function Lifelong
Your Lifelong Health Companion
"From your first test to your hundredth birthday"
🚀 Strategic Product Vision
10-Module Expansion Strategy transforming Function Health from episodic diagnostic platform into a living health ecosystem that drives daily engagement and expands Total Addressable Market by 75%+.
📈 Projected Impact:
• 5x daily engagement increase (30% → 70% DAU)
• 3-4x revenue per user ($499 → $850 ARPU)
• 2x network growth through family linking
• 75%+ TAM expansion into younger demographics
• 40% churn reduction
Strategic Modules Include:
📲 Function Live • 👨👩👧👦 Function Family • 👩👨 Function Women/Men
🧠 Function Brain • ❤️ Function Heart • 🌿 Function Environmental
🦠 Function Gut • 🏃 Function Performance • 🦴 Function Structure
🛡️ Function Prevent
Why This Matters
This proposal is deeply personal. My family's health journey—years of undiagnosed anemia, parents battling cancer, my father's open heart surgery, my twin sister's Crohn's disease—showed me the gaps in our healthcare system. We were always reactive, never proactive, catching things too late.
Function Lifelong is what my family needed. It's what all families need—a partner that helps you live 100 healthy years through continuous, proactive care.
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